TikTok Trends For Your Brand: Top Ideas

Coming from a dancing app for kids, this platform has quickly become a huge social media giant. In fact, it’s the fastest growing platform in 2022, beating brands like Facebook and Instagram.

With its short-form videos and creative content, it's easy to see why so many people are drawn to it, including brands from all industries. Some of the examples include Ryanair, Duolingo, GymShark, Chipotle and more.

But not every brand is on TikTok yet or knows what content they should post for the best results.

So today, we come to you with a list of TikTok trends for every day of the week that your brand can do. Thanks to them, your branding efforts on this app will skyrocket in no time.

Ready? “Okaaaay, let’s go” (yes, you guessed it, it’s a trending TikTok sound).

What exactly is a TikTok trend?

A TikTok trend is a most popular video on the app made by many people. It is usually funny and shared with other users, making it go viral quickly. TikTok trends can be dances, songs, or a combination of both. People and brands participating in a TikTok trend video can usually expect high engagement rates.

Where should I search for the latest TikTok trends for my brand?

There are many places you may decide to search in for the latest TikTok trends to participate in as a brand. Some of them are:

• Quora: there are plenty of questions there about the latest TikTok trends, and TikTok users answering them usually share pretty good and relevant inspirations,
• blogs: some of the best marketing blogs occasionally write about new TikTok trends for TikTok users, so it may be worth checking them out,
• Instagram: if you aren’t a TikTok user, Instagram may be a decent place to search for a TikTok trend idea as most of them usually end up on this platform sooner or later.

You should keep in mind though that none of these places will beat the best source of TikTok trend inspirations: the app itself.

As good and insightful places like Quora, blogs or Instagram can be, TikTok itself is the place to identify emerging trends.

So if you really want to be one of the first brands to hop on the best TikTok trends (and potentially go viral), you really should consider becoming a regular TikTok user.

After spending a few days on the app, you’ll quickly get an idea of:

• how to identify TikTok trends,
• what the current TikTok trends are,
• how to create your own TikTok trends,
• where to find TikTok trends, and
• how to participate in a TikTok trend.

See also:

How to publish TikTok videos - guide for TikTok users.

The best time to post on TikTok in 2022 - guide for TikTok users.

1 Viral TikTok trend idea to use by your brand for every day of the week

However, we understand and appreciate the fact that not everyone will want or have the time to spend hours using the app every day.

This is why we’ve put together a viral TikTok trend guide for brands that may be inspiring for you.

Below you’ll find 7 popular TikTok trends to use as inspiration for your brand, 1 for every day of the week.

Why for every day of the week? Because the more frequently you publish content, the higher your chance is to go viral.

And going viral is the holy grail all brands on TikTok wish to find.

Let’s get started:

#1 Monday - “Work starts at…” TikTok trend

Our first inspiration for you is the “work starts at…” TikTok trend.

Its aim is to introduce your employees to your audience in a loose way.

How to do it:

Let’s say that work at your company starts at 9 o’clock in the morning every day. In this TikTok trend, your task is to record your colleagues at the time they arrive at work. One person may arrive before work starts, while another person will be 30 minutes late. As a result, you end up with a TikTok video demonstrating the variety of people working at your company. This is a witty and lighthearted way to let your audience learn more about your company culture and the employees.

Below you will find an example of this trend done by the Impact North brand:

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• Views: 5.9 million
• Likes: 266.4 thousand
• Comments: 1866
• Shares: 2761

#2 Tuesday - “Things that just make sense” TikTok trend

Tuesday is kind of like a small Monday, so why not increase the endorphins level of both your TikTok audience and employees by doing something entertaining?

For example, you can record a video to the “Things that just make sense” trend.

How to do it:

The idea of this trend is to show your company from a funny and not-so-serious angle. You do it by making a list of things that may not necessarily make sense for somebody who doesn’t know you or your company. Alternatively, they don't have to make sense at all. The funnier things you come up with, the more views your video may get. For example, you may decide to record your office and the things that “just make sense” (meaning they may be confusing or humorous).

Below you will find an example of this trend done by the Typo Shop brand:

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• Views: 580 thousand
• Likes: 73.3 thousand
• Comments: 501
• Shares: 663

#3 Wednesday - “The types of people in your industry” TikTok trend

Your company’s TikTok profile doesn’t have to be just purely about your company.

You should also consider participating in trends dedicated not just for particular brands but your wider industry. By doing that, you open yourself up the door to reach even more people on TikTok.

How to do it:

As a professional working in a particular industry, you’re certainly aware of the vices and common practices that are unique for people working in it. For example, marketing professionals’ popular habit may be always searching for marketing inspirations. It would be a shame to not use this knowledge and record a TikTok about it. At the same time, it’s a nice chance for your audience to get to know your niche and people working in it better. To take part in this trend, simply gather a list of all the vices, habits and practices of your team members and record them to a nice sound. And that’s it! Pretty simple, right?

Below you will find an example of this trend done by the Truffle Social brand:

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• Views: 839.2 thousand
• Likes: 41 thousand
• Comments: 296
• Shares: 1766

#4 Thursday - “Your boss” TikTok trend

By Thursday, you and your boss have probably already dealt with the biggest tasks for the week. This means you can get them to record a quick TikTok with you. These types of videos usually perform very well.

That’s because they help break the stereotype of bosses being strict, serious and not too engaged with a company’s marketing practices. A TikTok trend like this is your chance to show your audience how great of a person your boss is.

How to do it:

To record this TikTok, first get an idea of the angle you want to approach it from. Should it be serious? Funny? Interesting? Then, invite your boss to record the TikTok with you. Make sure you clearly communicate in the video that the person is in fact the CEO of a company - people will love it. It could be a video showing an interaction you’ve recently had with your boss, their daily routine or something different. Think about what may be interesting for your audience and go for it.

Below you will find an example of this trend done by the JJS Fashions brand:

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• Views: 11.3 million
• Likes: 2.7 million
• Comments: 4254
• Shares: 8065

#5 Friday - “Company culture” TikTok trend

Friday day = fun day, but it can also be a “company culture” TiKTok trend day. For some reason, people absolutely love getting insights into companies’ lives, especially potential job candidates.

Your company habits, team building activities and little rituals may attract loads of people to your TikTok profile.

How to do it:

Find something unique about your company culture and/or its employees. For example, it may be the way you send emails to each other. Or it may be the things your office is equipped with that other brands’ offices aren’t. Create some storytelling about it and just record the video. Be sure to pick an adequate sound (preferably one that’s currently trending) and boom - you may go viral for your brand’s originality.

Below you will find an example of this trend done by the Tiny Hearts brand:

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• Views: 14.8 million
• Likes: 1.7 million
• Comments: 5024
• Shares: 64 thousand

#6 Saturday - “Dance” TikTok trend

Who doesn’t like to dance a little on the weekend? Saturday is the perfect day for your brand to post some content that is not necessarily directly work-related.

In the end, all work and no play makes Jack a dull boy, right? Keeping in mind that TikTok is a music dancing app, why not participate in one of the currently trending dance trends?

How to do it:

Find a dance trend that you or your colleagues feel comfortable with doing. Spend some time learning the choreography. If a sound “attached” to this dance isn’t in your native language, be sure to check its words’ meaning. Once you’ve done all that, it’s time to record your video. Personally, we suggest being spontaneous with it - the more natural your video is, the more people will resonate with it. Hit “publish” and watch your views increase minute by minute.

Below you will find an example of this trend done by the McDonald’s brand:

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• Views: 17.5 million
• Likes: 1.4 million
• Comments: 16 thousand
• Shares: 5717

#7 Sunday - “Sound” TikTok trend

For the last day of the week, we suggest hopping on sound trends: songs, sounds, words and more. Here you shouldn’t have issues with finding at least a couple.

That’s why there’s always at least 4 different sounds trending on TikTok. If you’re lucky enough, you may use one that could be somehow linked to your job, colleagues or company culture. Everything depends on your creativity!

How to do it:

Firstly, check out some of the currently trending sounds on TikTok. If you want to maximize the number of people reached, pick an English sound - the chances are more people will understand it compared to Polish or Hungarian ones for instance. Next, make sure you understand its meaning. You wouldn’t want to make a faux pas (this, however, could probably make you go viral too). Finally, record a video to it and again - publish it. Isn't it easy?

Below you will find an example of this trend done by the Duolingo brand:

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• Views: 2.8 million
• Likes: 479.1 thousand
• Comments: 10.9 thousand
• Shares: 2407

Boost your TikTok efforts with FeedHive

Recording TikTok videos every day of the week is a challenging and time-consuming task. And what about other platforms, like Instagram and their Reels for example?

While it would require you to use the app every day, it’s also an excellent strategy to increase your chances of going viral.

But what if we told you that you don’t have to record your videos for TikTok from scratch every single time?

That’s right - you can use your already existing content, Instagram Reels or YouTube Shorts for example, and share them directly to TikTok using a special tool.

This tool is FeedHive - your ultimate solution for cross-posting your video content and more, powered by Artificial Intelligence.

What is FeedHive?

FeedHive is an all-in-one social media management software. It is used to maximize engagement, all thanks to AI. Using FeedHive, you can quickly build a large audience not only on your TikTok profile, but also Facebook, Instagram, YouTube, Pinterest, LinkedIn and Twitter.

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If you’re looking to get your brand’s TikTok started quickly and effortlessly, be sure to use your already existing video content: thanks to FeedHive, uploading is extremely easy and intuitive.

Sign up for a free trial today and start scheduling your content in literally minutes.

Participate in TikTok trends and build your brand

That's all for now!

We hope you enjoyed our article on the TikTok trends your brand can participate in.

The examples we shared are highly relevant and can help you grow your brand on this app.

However, remember that you can also use your existing materials. It’s especially useful when you don’t have much time to create new video content, yet still want to be as active as possible. Here, tools like FeedHive are very useful.

For more inspirational and useful content, as well as new trends, be sure to check our blog out.

Other than that, many thanks for stopping by. Do come back soon for more posts on TikTok and social media best practices in general.

Good luck conquering the most popular TikTok trends!

FAQ

Below you can find the answers to some of the most commonly asked questions about the TikTok app.

How to search for top TikTok trends?

If you want to search for things trending on TikTok, you should regularly visit places like Quora, marketing blogs, Instagram, YouTube and the TikTok app itself.

What are some useful tools for TikTok creators?

There are various useful tools for TikTok creators. They may help with scheduling, cross-posting and planning content. One of them is FeedHive - a tool to cross-post your Instagram and YouTube content to TikTok.

How can my TikTok make it to the for you page?

One of the ways to make it to the ‘for you’ page on TikTok is by getting noticed by the TikTok algorithm. Sometimes, the most random videos make it to the FYP page. The other way is by uploading videos that are engaging and entertaining - the more people interact with it, the higher your chances to make it to the main page.

How can I find a trending sound on TikTok?

To find a trending sound on TikTok, open the app, press the "plus" sign to make a video clip, then the "add sound" button. This will take you to TikTok sounds, where you can find the currently most played ones.

Is it difficult to create a viral TikTok video?

It's not easy to create a viral TikTok video. But with the right strategy and content, you can make it to the for you page. Some elements that may help you are: relevant content, using trending sounds and trending filters.

Apart from TikTok, what other social media channels are worth using?

While TikTok is undoubtedly a social media giant, other platforms worth using are Facebook, Instagram, YouTube, and Twitter. Essentially, everything depends on your purpose and goals.