Black Friday Social Media Posts: 10+ Best Marketing Strategies

Looking for next Black Friday social media post ideas? Find them in this article and boost your brands’ performance during 2022’s Black Friday. Enjoy!

Black Friday Social Media Posts: 10+ Best Marketing Strategies

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A very festive time of the year is slowly approaching - the holiday season.

Among many events, we've got Black Friday - a day that can either be a true dream or a terrible nightmare for all the marketing managers around the world.

Luckily, we come to the rescue with our Black Friday social media ideas that will save you this year (and potentially bring lots of benefits for your brand).

Whether it’s your first Black Friday on social media as a brand or you’re looking for some fresh ideas as a veteran of Black Friday campaigns - you'll certainly leave satisfied and full of new inspirations!

So let’s not beat around the bush and get right into it. You're about to boost your Black Friday social media campaign tremendously.

When is Black Friday 2022?

Traditionally, Black Friday falls between November 23 and November 29 each year, following Thanksgiving Day, a national holiday in the United States. In 2022, Black Friday takes place on the 25th of November. Mark this date today and don’t miss it as a brand.

Why should your brand participate in Black Friday campaigns?

Black Friday can bring your business lots of attractive benefits, and here’s the 3 biggest ones:

Benefit 1: increased sales volume

The most common reason for brands to participate in Black Friday is because it can give them an increase in the sales of their products or services. Black Friday has become a big event where people go out and buy what they want at discounted prices. This big shopping spree is an amazing opportunity for your business to get some extra sales that you wouldn’t normally get.

Benefit 2: exposure to new customer groups

Black Friday is the one day of the year when everyone is looking for deals and discounts everywhere. That includes trying out new brands that people don’t know yet.

For businesses like yours, it's an excellent chance to show off your products and services to new audiences and possibly attract new customer groups.

Benefit 3: brand awareness boost

The Black Friday shopping frenzy is the perfect time for brands to build some awareness and loyalty with their current and future customers. By participating in this event, they can give their brand an awareness boost and create more opportunities for themselves in the future.

Black Friday Social Media Posts: +10 ideas to add to your social media strategy

So if the above benefits sound interesting to you, it’s about time you took advantage of them, right?

To help you, we’ve prepared over 10 ideas for your Black Friday social media content this year. These ideas will allow you to reap the perks of Black Friday like never before.

Ready? Let's see how you can rock your next social media campaign for Black Friday.

#1 Online event

While Black Friday is famous for huge discounts in retail stores (where people literally queue for hours for great deals), the Internet is a fantastic place for such sales as well.

Because of this, you shouldn’t miss out on an opportunity to create an online event for your brand on Black Friday. You could host it in the form of a livestream on Facebook, YouTube, Instagram or TikTok. What’s more, you may also pick Twitter and its “Spaces” features for a live event as well.

During such an event, it may be a creative idea to host a live sale, make a product presentation or give away some of your products.

Example:

source

💡 Read also:

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#2 Brand collaboration

Moving on, another idea is to create a collaboration with another brand in your niche and partner up together for Black Friday.

For instance, 2 fitness companies, an online store with healthy snacks and a healthy snacks brand, may link together. In a collaboration like this, they could for example offer a limited time sale for a brand’s products in this specific store for their most loyal customers (and also ask an influencer to promote it).

The possibilities are endless and depend entirely on your creativity.

Example:

source

#3 Special drop

As an effective social media specialist, you surely know what your target audience on social media likes about your company. This could also include having a clue on their potential wishes and expectations from you.

Another great way to shine on Black Friday is to make your audience’s wish come true by surprising them with something they’re after. For example, it could be a special limited drop of something.

Not only will they love you for listening to them, but will also most likely jump in on the deal right away. All because of the Black Friday bonanza full of emotions and pressured buying.

Example:

  • launch of a discontinued (but loved by customers) clothes line
  • launch of an NFT collection
  • launch of a limited, occasional
  • launch of sneakers in a limited-edition colorway
  • launch of merchandise connected to an event, film or some album

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#4 Sale

Black Friday is about sales, we all know it. So the idea to put some of your products on sale and let your social media audience know about it probably won’t surprise you.

However, in case that hasn’t crossed your mind (because you’re so creative that you only come up with unique ideas ;)), we’re throwing it out here.

Depending on your business and its niche, you could offer discounts from 1% all the way up to 99%. The higher - the better, of course.

Example:

source

#5 “Buy 1, get 1 free” deal

Together with sales, if your brand can afford it, you can also announce a “buy 1, get 1 free” deal exclusive to your social media subscribers.

That way, you’ll also potentially attract new people to your social media. For example, you could create a special discount code to enter in your online store, published only on your social media profiles. This code would get your shoppers a freebie, and you’ll get some sales.

Win-win, right?

#6 Free shipping

We’re still pretty much around the topic of various deals and another one you could go for is… free shipping.

If you don't offer free shipping on a daily basis, Black Friday is your opportunity to treat your customers a little.

Whether it’s free shipping on any order or orders above a certain amount, we’re sure they’ll appreciate the gesture.

Example:

source

#7 Giveaway

Next on our list of inspirations are giveaways. Giving away something for free is usually an excellent strategy to:

  • exposure your company to the eyes of various new people,
  • get new followers/subscribers, and
  • create stronger relationships with your current audience.

Do consider running a Black Friday giveaway on your social media profiles this year. You never know how it might end!

Example:

source

#8 Hashtags

Don’t forget to add plenty of hashtags to your social media posts about Black Friday. This way, you can expose your brand to new people looking for deals through… yes - hashtags!

Using them will certainly boost your efforts: be it giveaways, special drops, online events or anything else from our list.

Example:

#blackfriday #blackfridaysale #blackfridaysales #onlineshopping #discount #sale #cybermonday #promo #thanksgiving #instagood #blackfridayshopping #blackfridaydeals #shopping #blackweek

#9 Influencers

Another great way to participate in this unique November event is to partner up with influencers on social media.

Thanks to their often large following, you’ll be able to promote your business and maybe even get some sales.

Keep in mind though that you should aim to establish influencer partnerships for your brand way in advance. This is because some of the most famous ones can be fully booked months in advance.

Example:

source

#10 Sneak peek

Black Friday is the time when people are obsessively looking for new deals and attractive offers. If your brand is working on something new, end of November seems like a nice time to show off what you’ve got up your sleeve.

Example:

  • sneak peek of a new product line
  • sneak peek of a new website design
  • sneak peek of a new employee
  • sneak peek of an upcoming collaboration
  • sneak peek of an upcoming event your brand is hosting

#11 Instagram & Facebook Shops

If your brand is not taking advantage of the perks offered by Instagram and Facebook shops, this needs to change immediately.

Black Friday can be your chance to jump on this train and present your products and/or services to your brand using these tools.

Do this and your shop may come across some Black Friday maniacs who’ll purchase your deals. You won’t know if this will work unless you try it out.

#12 Educational content

In marketing, the trend of educating your customers is growing rapidly. And it’s no surprise - after all, businesses benefit from it.

Research shows that customer education has yielded positive returns for 90% of companies.

Your company can join this 90% this Black Friday by creating some educational content about it or its services/products.

Example:

source

💡 Read also:

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#13 Livestream

Last but not least, be sure to consider hosting live streams for your social media audience on this one day of the year.

This could go specifically well if you’re a small business owner and are trying to get closer to your followers.

As we’ve mentioned a few times: Black Friday shoppers are looking for deals everywhere. And who knows? Maybe your Instagram or TikTok livestream will end up being one of these places.

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Black Friday social media posts - how can FeedHive help you?

As you can see, we’ve just served you with quite a lot of interesting ideas to try by your brand this Black Friday on social media.

You may be slightly overwhelmed by the amount, but that’s natural.

What you should do now is pick a bunch of stuff you want to do and that resonates with your brand. Next, it’ll be time to plan all your November 25th social media content strategy.

And this is where FeedHive may help you.

FeedHive is a solution you can use to create, schedule, publish, and easily manage your social media content at scale - all from one place.

Using it, you can take care of your whole social media strategy, especially in crucial and potentially beneficial moments like Black Friday.

💡 Read also:

How to use a social media post planner efficiently

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FeedHive’s features that will help you:

  • Visually plan and schedule your content delivery with click, drag and drop.
  • Find the best time to publish your social media content with FeedHive’s AI system.
  • Understand how growth and engagement correlates and take advantage of this knowledge for best results on Black Friday.

More: use inspiration templates, recycle posts, generate relevant hashtags, create Instagram carousels, post to Facebook groups, automatically retweet & more.

So don’t be afraid to design a great social media plan for your brand for this year’s Black Friday.

We’re more than sure you’ll do great with our ideas and dedicated tool. Try our solution out today (for free) and expect a major marketing efforts boost this November.

Thanks for reading and we hope to see you around sometime soon again!

Black Friday and Social Media Posts - FAQ

Below, you’ll find the answers to some of the most commonly asked questions about Black Friday promotions and social media posts.

Should my business create Black Friday deals on social media?

Yes, your business should create Black Friday social media deals. It is the perfect time to promote your products and get people excited about a sale. The Black Friday social media posts should be well-timed and relevant to the audience.

How can my business take part in Black Friday deals?

There are multiple ways your business, no matter the size, can participate in Black Friday. Examples of ideas include: online events, brand collaborations, special drops, sales, free shipping, giveaways, sneak peeks, livestreams and other. For the full list, read the article above.

When is Black Friday 2022?

Traditionally, Black Friday falls between November 23 and November 29 each year, following Thanksgiving Day, a national holiday in the United States. In 2022, Black Friday takes place on the 25th of November. Mark this date today and don’t miss it as a brand.

What social media channels are best for Black Friday?

Social media platforms such as Facebook, Twitter and TikTok are all popular for Black Friday. Facebook has many active users on this day in the US. Instagram is also a good choice because it allows for more creativity with images. Ultimately, you shouldn’t limit yourself to just one platform.

Other commonly asked questions:

What are Cyber Monday deals? When does the holiday shopping season begin? What are some good Black Friday deals? Can I post Black Friday deals on multiple brand social media accounts? Is it difficult to design a Black Friday campaign? Are Black Friday social media marketing campaigns popular in Europe? Is it difficult to design a Cyber Monday campaign on social media? How long in advance should I create my Black Friday campaign? Is it expensive to design a Black Friday campaign on social media? When does the holiday season start in the United States for brands and marketing? How can I boost my social media presence on Black Friday as a brand? Is social media marketing on Black Friday challenging? Has holiday shopping started in the United States yet? When does the holiday season end? What does a successful Black Friday campaign look like? Is it enough to post a Facebook post on Black Friday as a brand? How can my online business participate in Black Friday? Should I give away free stuff on Black Friday as a business? What are some good examples of Black Friday posts?

Black Friday Social Media Posts: 10+ Best Marketing Strategies

Megan Pierce

Content Marketer

Creative SaaS content marketer and link builder. Sharing tips on digital marketing and social media.