What is Facebook Ads Library and How Does It Help with Marketing?

In this article, we will explain the benefits of the Facebook Ads Library for marketers. The digital marketing landscape is dynamic; as new technologies emerge, marketers must revise their approach to ensure that their brand message remains clear and concise.

Whether you’re an experienced marketer or just getting started, it’s important to understand where to find the best resources when it comes to digital marketing. The abundance of information can be confusing, and knowing where you should begin and what information is most useful for your individual needs is difficult.

With that in mind, let’s take a look at some of the benefits of using the Facebook Ads Library for marketers.

What Is Facebook Ads Library?

Facebook Ads Library is a free feature by Facebook to see all published advertisements on the platforms within the Meta community. It's a one-for-all platform where you can see ad posts from Instagram, Audience Network, Messenger, and Facebook itself.

It comes in handy for business owners and digital marketers to get information over an ad post. They can dig deeper into the ad owner, the date published, and the platforms in which it’s published. Facebook Ads Library also lets users see any text, image, and video of an ad.

Moreover, users don’t need to have a Facebook account to access the Facebook Ads Library. They can see a product or service advertised as long as it’s still active on the platforms. Once an ad is inactive, then users can’t take a look at it.

When Do You Need It?

You’ll need to use Facebook Ads Library if you plan to market products or services on the integrated social media platforms (Facebook, Instagram, Messenger, and Audience Network).

As of now, Facebook remains the biggest social media market with over 2 billion active users. Meanwhile, Instagram is the third biggest social media platform after YouTube. There’s no excuse for businesses to not leverage the two.

If you’re a business owner and digital marketer, Facebook Ads Library is a great place to delve into. You can find and learn many marketing insights on the platform as it becomes a source of information and inspiration.

1. Source of Information

Facebook Ads Library is a pool of online advertisements, which also means a source of information. It will be beneficial to leverage the platforms, especially for small businesses. They can take many valuable insights from bigger brands or other advertisers.

You can spot ongoing marketing and ad trends, study your competitors’ strategies, find what the target audience wants and many more. With an abundance of information, you can utilize Facebook Ads Library as a part of your online research source.

2. Source of Inspiration

Sometimes you run out of ideas on how to create your ads or campaigns. If such a thing happens, Facebook Ads Library is an excellent source of inspiration. You can study others' ads and take lessons from them.

For example, you watch and study others’ video ads to find the types and styles that drive the most results. Moreover, you can also see which type of content generates significant results from particular platforms.

Here is a list of what you can find on Facebook Ads Library

• See when an ad starts running
• See which platforms an ad is shown (Facebook, Instagram, Messenger, Audience Network)
• View an ad ID
• Report an ad
• See detailed information in the ad
• See ad impressions (view rates over a specific time period)
• Search ads based on keywords

How Does the Facebook Ads Library Help with Marketing?

Facebook Ads Library can be very advantageous for businesses. Owners or marketers can surf the platform to gather as much information as possible to build more robust marketing strategies.

All they need to do is scroll and click on ad content and garner vital information. From finding competitors’ ads to spotting differences with A/B testing, here are some benefits of utilizing Facebook Ads Library for marketers.

1. Find Your Competitors' Ads

The endless stream of ad content makes Facebook Ads Library an ideal channel to meet competitors locally or globally. The platform has many useful features that you can manage to meet certain users, including your competitors.

You can look for specific advertisers to see their active ads on their pages, as long as the niche is similar to your business. Only active ads will be shown, including images, videos, and text associated with ads. On the other hand, inactive ads can’t be seen publicly.

Moreover, Facebook Ads Library enables you to filter ads you’re searching for. You can narrow down your search based on country, impressions, and platforms. It allows you to easily search for ads that have good or bad impressions by looking at the viewer rates.

So you’re able to see how your competitor ads perform. You can study what kind of content they post and which social platform they use. Run research for the best content and platforms that generate the most results.

2. Expose Yourself to Other Industries

There are no boundaries in terms of business fields in the Facebook Ads Library, except for housing ads and social-politic issues. You can find business from various fields and focuses, even the ones you haven’t seen before.

Exposing yourself to other industries will trigger your creativity. You may do product collaborations or try new opportunities by creating new products and expanding your business.

Moreover, scrolling and identifying advertisers' timelines allow you to spot new marketing trends or high-demand products by customers. As the global industry keeps changing constantly, getting a grip on the ongoing trends helps you thrive and gives you many advantages.

3. See Recent Trends And Longevity

Continuing the previous point, keeping up with the trends is never easy, but Facebook Ads Library helps you make it simpler. With a rapid stream of ad content, you can notice certain patterns happening recently.

For example, products or services that are highly in demand, recent marketing approaches, content for social media ads, and others. Exposing yourself will help you build a robust strategy and plan for upcoming projects or campaigns.

Moreover, you can also notice when certain trends are slowly weakening. If you are able to spot the moment, you can quickly change plans and make a more approachable and suitable strategy for the current business condition.

4. Get Timing Cues from Other Advertisers

If you’re uncertain of the timing cues when to post advertisements, consider running simple research on Facebook Ads Library. Go to advertisers that successfully gather views on their ad posts and take your time to learn their funnels.

It would be best if the advertisers you’re investigating are in the same location as you, at least in the same country. It helps you find the proper times to post on social media platforms easier and more accurate.

Keep in mind that Facebook and Instagram may have different user characteristics. So, the best times to upload content on each of them are most likely to vary. Moreover, you can also find out what type of content to use by looking at your competitors.

5. Spot The Difference With A/B Testing

A/B testing or split testing is a familiar term for business owners and marketers. It allows them to compare two versions (or more) of approaches, products, or other variants to see which one is better and drive more results.

Facebook Ads Library allows marketers to get audiences’ responses quickly. For example, they run an A/B test to find the best video type for marketing. They can publish two or more types of videos to find out which one is preferable to target audiences.

Video reach and viewer rates are metrics that one should see when running A/B testing. Moreover, as Facebook Ads Library also integrates Instagram, companies can also find out which platforms within the Facebook community will generate more results.

6. Follow Your Competitors’ Funnel

Another benefit of leveraging Facebook Ads Library is the chance to see and study your competitors’ funnel. You can search for their names and investigate what content they post to generate high results.

Moreover, take a closer look at how they structure their posts and when they publish content. Pen down any insights you get. For example, you find out that video content is more likely to get higher views than images, or posting content in the morning drives more results than at night.

You can get many more insights from your competitors' funnel. Consider visiting bigger competitors as they have more rooms to learn. However, following competitors’ funnel won’t be enough, you should level up your game using new approaches to keep your brand authentic and iconic.

Conclusion

Facebook Ads Library can be very advantageous for business owners and modern marketers. They can meet competitors, find new trends, and learn new approaches in a single platform. Most importantly, it has an easy and intuitive interface that won’t be confusing even for new users.

The above explanation about Facebook Ads Library and its benefits for marketing can come in handy for businesses of all scales. As the platform is completely free to use, small enterprises can also join the community and take lessons from bigger brands.

Moreover, the platform gives you convenience as you can spot new business trends faster and easier. In case you need to gather more detailed data, you can always go to Facebook and Instagram analytic pages.