How To Create A LinkedIn Content Strategy

LinkedIn content marketing is a game-changer for businesses. Learn how to create a content marketing strategy in five simple steps.

Content is the soul of any marketing, whether it's for leads, sales, awareness, or building brands. Depending upon the quality of the content, it can get viral organically without spending a single penny. Every brand or business spends a lot on content marketing, social media being the main channel for broadcasting content.

Among all the social media platforms, LinkedIn works a little differently. With over 740 million users, LinkedIn is a favorite social media channel for marketers. The content posted on LinkedIn stays visible in the feed longer than any other platform. So, it's vital to focus on the content strategy for LinkedIn to scale businesses.

In this blog, Let us learn how to create a LinkedIn content strategy in just a few simple steps.

Steps To Create a LinkedIn Content Strategy

Step 1: Define Your Goals and Audience

Linked in's audience is very different compared to other social media platforms. Here most of the users are working professionals, job seekers, startups, brands, and small businesses.

The first step in creating a LinkedIn content strategy is to set a goal. The goal should be realistic and can be executed by a well-defined roadmap. Once you are clear with your goal, the next step is to identify the right audience, depending on your goal.

On LinkedIn, the long text format does very well, which means most of the audience like reading content. So, you have to have a goal keeping in mind that most of the audience like reading. Once you have identified your target audience and the plan you want to achieve through them, you are all set to move on to the next step.

Step 2: Develop Content Niche

Every industry has a broad spectrum of ideas and niches to cover through content. If you cover every topic under your industry, it is like throwing an arrow in the dark.

Choosing a specific niche for content is advisable based on your target audience and business type. The main aim of your niche should be providing value to readers interested in your sector.

For example, if you are into real estate, your niche should be related to properties, finding the best properties, interiors, paperwork, etc.

Step 3: Determine Your Content Type

The third step is determining your content type based on niche and target audience. LinkedIn supports multiple types of content, such as long and short-format content, videos, infographics, slides, and live sessions.

Only some types of content need to work for you. So, you must do hits and trails to determine which content works for you. Also, ensure you can provide proper information and valuable content to your followers in that particular format.

Whatever content type you choose, images and thumbnails are critical. Your content should be visually appealing to the users so that they can initiate their engagement with your content or profile. Focus more on representing your content visually.

Step 4: Define Metrics

Once you have figured out your content niche for the target audience and the type of content, its now time to define some metrics for your content. These are the parameters to judge how your content performs among the audience.

There are various metrics to define the quality of your content; a few are mentioned below:

Engagement: All the comments, likes, shares, page views, etc., come under engagement. The more engagement is, the higher the chances of going viral and being visible to larger audiences.

Conversion: If your objective through content marketing is to bring sales and leads, then conversions are your top metrics to check. This parameter tells you the percentage of people becoming your customers from viewers.

There are many more metrics to explore, and you must choose them wisely based on your objectives and goals.

Step 5: Create Your Content Calendar via FeedHive

You can only win over social media if you are consistent with your uploads. LinkedIn requires at least one daily post to retain attention and gain visibility. We understand managing posts and uploading every day is an overwhelming task.

Well, you can automate the process using FeedHive. It lets you schedule future posts on LinkedIn and other social media platforms. Not only just scheduling, but FeedHive also helps you plan the content, predict the performance of posts, suggest the best time to upload, and above all, its AI features help you optimize content for you!

Having a content calendar is a must in order to be consistent and crack LinkedIn for content marketing.

Step 6: Analyze and Optimize

On social media, things get changed now and then. You should analyze the performance of every post you upload and figure out the space for improvements.

Engage with your audience, understand their behavior, and likes and dislikes, and note their feedback on your content. Try to improve your content regularly and meet your audience’s expectations.

If you have done paid promotions, analyze the after results and data and improve your marketing strategies to make them even more effective. It’s all about learning the LinkedIn dynamics over time and implementing them to grow yourself and your businesses.


LinkedIn is a powerful social media tool to attract working professionals, students, and brands. It’s a place where content is the king, and to succeed on LinkedIn, one should have a perfect content marketing strategy. If you don’t have any, try to apply the steps mentioned above, and eventually, you will have your ideal content marketing strategy for LinkedIn.

Shrey Chaudhary

Growth Marketer

Innovative growth marketer with a strong focus on creating engaging content that drives conversions.