6 Ways To Grow Your YouTube Channel Using Shorts

As the times change, so do the consumption needs of internet users. People want to consume more content in less time, leading to the creation of TikTok, Reels, and now YouTube Shorts.

YouTube Shorts, in particular, can be a powerful tool for speeding up your content marketing campaign and attracting millions of subscribers in no time. To give you an idea of their popularity, 15 billion Shorts are viewed daily.

The algorithm also helps boost the reach of YouTube Shorts, making them an even more appealing option for businesses looking to grow their YouTube channel. But how can you get more views on YouTube Shorts and take advantage of this massive opportunity?

In this article, we will explore tips and tricks for using YouTube Shorts and growing your YouTube channel quickly.

Let's get started!

Why do you need YouTube Shorts?

If you run a YouTube business channel, you're probably aware of the challenge of growing your subscriber base. The market is becoming increasingly crowded as larger channels cater to a majority of the audience.

Fortunately, with the introduction of YouTube Shorts, content creators have a unique opportunity to boost their channel growth and engagement rates.

If you're wondering how to grow your YouTube channel, YouTube Shorts is a great answer. It can help you attract new subscribers more effectively and efficiently than any other marketing strategy on YouTube.

Because it's a new feature, YouTube is actively promoting Shorts to increase awareness and growth, which can also benefit creators by boosting their reach.

YouTube Shorts has one of the best organic reaches on the platform. With the right SEO-focused tags and keywords, an engaging Short video can increase your engagement numbers and even go viral.

6 tips for your YouTube Shorts

1. Keep it valuable

When producing YouTube Shorts, it's crucial to keep in mind that they should be concise, brief, and informative. If your Shorts don't provide value to the viewers, they may not interact with your channel any further, resulting in missed opportunities for future subscribers and engagement with your content.

To guarantee engagement, create Shorts on topics related to your niche and YouTube content. You can also utilize Shorts to introduce new offerings or services and build excitement for your audience.

2. Using the right titles

When creating YouTube Shorts, crafting attention-grabbing titles is crucial. Much like selecting an eye-catching thumbnail, your title must entice viewers to click and watch your content.

Your title should accurately reflect the content of your short video and inform viewers about what they can expect to see. Misleading titles can damage your credibility and cause viewers to disengage with your content, resulting in reduced future engagement.

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3. Pick the right length

The recommended duration for YouTube Shorts is 60 seconds, but it's not necessary to use the entire minute. Your focus should be on delivering your message as concisely as possible and respecting your viewer's time. For instance, the popular Shorts channel Block Facts only posts 27-second videos and still manages to gain millions of views.

When deciding on the length of your Shorts, keep two things in mind:

• How much time do you need to make your point in the video?
• Is there any part of the content you can eliminate or trim to reduce viewing time and maximize impact?

By answering these questions, you can tailor your content into the most compact form, which will increase its effectiveness.

4. Don’t forget long-form content

While YouTube Shorts can be a great way to quickly grab viewers' attention, they should not be viewed as a replacement for long-form content. In fact, it's important to use YouTube Shorts in combination with long-form content to build a deeper connection with your audience.

By creating a variety of content, including both Shorts and longer videos, you can offer viewers a more complete picture of your brand or message. Long-form content allows for more in-depth discussions or demonstrations, which can help establish your expertise and build trust with your audience. Meanwhile, Shorts can serve as teasers or previews, providing quick, easily digestible snippets of information that encourage viewers to learn more.

5. Include follow-up comments

This is a small, but often overlooked tactic to invite more viewers to engage with your video. Include a follow-up comment with a question on your YouTube Short.

By asking a question, you encourage viewers to leave a comment and engage with your content. This can lead to a conversation within the comments section, which can help to build a sense of community around your channel.

Additionally, when viewers leave comments on your video, it can signal to the YouTube algorithm that your content is engaging and worth recommending to more people. This can help to increase your views, likes, and subscribers over time.

6. Be consistent

Consistency is key when it comes to uploading content on YouTube, no matter what type of content you post. By consistently sharing Shorts, you can keep your audience hooked, establish brand recall, and build loyalty.

To stay consistent, it's essential to plan and create your content ahead of time and establish a posting schedule for your YouTube channel.

With FeedHive, you can upload your shorts and schedule them ahead of time, and you can include a follow-up comment which will be automatically posted when your Short goes live.

Additionally, you can cross-post your YouTube Short to TikTok, Instagram Reels, and Facebook Reels with a single click of a button.

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Be Long on Shorts

By implementing the tips and tricks you have learned, using YouTube Shorts can lead to a significant surge in your subscriber base and engagement rate.

YouTube Shorts is still very young. So there is great, untapped potential in using Shorts as a growth strategy for your business and your channel.

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