New Adobe Report Examines Creator Economy Growth and New Platform Opportunities.

Social media platforms are recognizing the value that creators bring and are investing in features to help them monetize their content and grow their audiences.

This is a win-win for both creators and platforms as it helps keep original content flowing and keeps users engaged.

And it is also an exciting time for brands who want to get ahead of the curve by partnering with creative talent who are already using the latest platform tools and features.

How much money are content creators making?

The new report shows that 40% of monetizers are making more money online than they were two years ago, while 77% of them only started doing so in the past year.

Creators who monetize their work earn 6 times the US minimum wage, according to a new report. The data suggests that many influencers are now making reasonable money from their work, with almost half of them noting that their online work now represents a significant portion of their monthly income.

The way these figures are presented is also noteworthy. Adobe chose to use hourly and monthly income comparisons instead of annual income rates, which makes the comparative incomes seem better.

Adobe says that photography, creative writing, animation, design, film-making, and video editing skills are the most common among online creators who are making money from their work.

So how do online content creators make money?

Ads and selling work online are the two primary ways that online content creators make money. Many creators make most of their money from ads, while others are better able to promote and sell their work directly to consumers through digital platforms.

That probably goes without saying, this provides additional scope as to what the comparative rates charged are, based on audience tiers.

There are some interesting notes here on how online creators are monetizing their work and the expanded opportunities that these platforms now offer in terms of reach and exposure.

The data also suggests that more people are indeed looking for opportunities to monetize, which could be a good opportunity for brands to reach out and arrange content deals with creators that align with their audience and niche. And based on their follower count, you also have some scope as to what you should expect to pay, dependent on the complexity of the work.

If you're interested in reading more about how creators are making money in the digital age, you can check out Adobe's full 'Monetization in the Creator Economy' report here.