Alex Morgan
Founder at Northwind Studio · Writing about building in public
now •
I rewrote the first line of one post 11 times last week. The post itself took 10 minutes. The opening took an hour. Worth it: on LinkedIn, people decide in the first three lines whether to tap "more". If the hook sits below the cut, almost nobody sees it. What worked best: → A number in the first line → No greeting, no context → One short sentence per line