Free social media text formatter

How to use the text formatter

1. 1Type or paste your post, caption or bio into the box.
2. 2To style a few words, select them and press Bold, Italic or another style above the box. Press Plain to undo it.
3. 3To style everything, scroll to the font styles and press Copy on the one you like.
4. 4Check the character count for each platform, then paste the text into your post.

Character limits by platform

We checked these limits against each platform's own documentation on 11 October 2026. Two couldn't be confirmed there, and the table says so. X Premium subscribers can write longer posts; the counter uses the standard 280 that applies to every account.

Why X counts differently

X weighs characters. Plain letters, numbers and most punctuation count as 1. Emoji count as 2, and so do Chinese, Japanese and Korean characters and the styled letters this tool makes. Every link counts as 23, however long it is. A 200-character post in bold can hit X's limit, so the counter checks X the way X does.

Keep your line breaks on Instagram

Instagram can collapse the empty lines between paragraphs, and a space at the end of a line can make it drop the break, so a neatly spaced caption turns into one block of text.

With "Keep my line breaks" switched on, the formatter removes spaces at the ends of lines and puts an invisible character (U+2800, a blank Braille pattern) on each empty line before you copy. Instagram then treats the empty line as content and keeps it. Some screen readers announce that character, so use one empty line between paragraphs rather than several.

Use styled text sparingly

These styles aren't real fonts. They're separate Unicode symbols, mostly from the block meant for math, that happen to look like letters. That's why they survive copy and paste, and also why they have real downsides.

• Screen readers struggle

  Many screen readers skip these symbols or read them one by one by their technical name. A fully styled post can be unreadable for blind and low-vision followers.

• Search may not find it

  To a search engine or platform search, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is not the word marketing. Keep keywords, names and hashtags in plain text.

• Some devices show boxes

  Older phones and some fonts lack the rarer symbols and show empty boxes instead. Bold and italic are the safest choices.

• Style a few words, not everything

  Use a style for a short hook, a heading or one key phrase. Leave the rest of the post, links and prices plain.